Turning Personas into People with Emma Millington and James Lang

If you have personas, you probably want to find ‘real people’ who fit the profile for user research. However, translating personas into successful recruitment can be easier said than done.
In their workshop, Emma Millington and James Lang showed participants how to use personas as the basis for identifying and screening a research sample.

In this short video interview, Emma and James give an overview of their workshop and reflect on feedback from participants at UXBristol 2015:

Emma Millington & James Lang: Turning Personas into People from Bristol Usability Group on Vimeo.

About James Lang

James Lang is Research Director at cxpartners. He has worked in research for 20 years, across a variety of environments: customer insight, academia, public health and digital marketing as well as user research. He also spent a period at eBay, where he was responsible for the search experience and IA of and His particular interests are in finding new ways to disseminate usable insight, the quantification of user experience, and the role of decision-making in user journeys. He holds an MSc in Human-Centred Computer Systems.

About Emma Millington

Emma is Director of Projects at People for Research (a bespoke recruiter of participants for user testing).

Since joining the company in 2011 she has implemented tenacious recruitment methods and quality standards, grown a dedicated in-house recruitment team and expanded the recruitment portfolio across the UK.

Passionate about partnership, quality, service, and delivery, her goal is to set the bar for first class user recruitment across the globe, through clearly defined best practice, communicated to the sector through collaboration and knowledge sharing.